Why are foot scrubs peppermint?

I mean really?  Why?  I like a good foot scrub as much as the next person, but who decided peppermint was for feet, and why the heck did they decide that.  Peppermint makes me think of candy canes.  Candy canes makes me think of Christmas trees.

I'm not sure I want my feet to remind me of Christmas trees.

That said, my feet and nice and soft now after scrubbing them with some peppermint foot scrub.

Damn marketing department at Bath and Body Works...